Hello Vet has raised EUR 17 million (reported as £15 million) in a Series A round led by Addition and Future Positive, backing an expansion plan that runs against the grain of the UK veterinary market: instead of pushing throughput behind closed doors, the company is building clinics that invite pet owners into treatment and recovery rooms.
The model is a deliberate break with standard UK practice. Hello Vet says clients can be present during anaesthesia and recovery—“holding paws” through treatment—making care more visible and, critically, reducing stress for both pets and owners. In a sector defined by rising consolidation, fragmented local operators and acute workforce strain, that emphasis on transparency and experience is a notable counter-trend.
This is not a small pilot. The fresh capital will fund UK expansion, with plans to open new clinics and hire 200 vets and nurses over the next two years. Hello Vet’s Series A follows a £6 million seed round in 2023, bringing total investment to £21 million.
A contrarian bet in a burnt-out workforce
The UK veterinary sector’s biggest constraint is no longer demand—it is staffing. The market faces high burnout, with one in three vets considering leaving, alongside 10% annual staff attrition. Many clinic models respond by tightening workflows, limiting owner access and compressing appointment times, which can further erode trust and add to frontline pressure.
Hello Vet is pitching the opposite: a clinic environment designed to keep owners close and informed, and to reduce stress around procedures. The company argues this improves outcomes and recovery times, while strengthening client trust because care is visible. If that translates into fewer conflicts, clearer decision-making and smoother follow-ups, it becomes a workforce strategy as much as a customer experience play.
That workforce angle is central to the investor thesis. Addition partner Robbie Horwitz publicly highlighted Hello Vet’s focus on better support for veterinary professionals and “redefining pet care.” The round also includes backing from 15 leading vets, signalling clinical buy-in—an important validation in a profession wary of financial engineering and volume-led roll-ups.
Early traction points to scalable demand
Hello Vet’s investors are underwriting expansion on the basis of operating metrics rather than pure concept. The company reports 7,500 registered patients and a 4.97 Google rating, suggesting strong early customer satisfaction. It also cites £75,000 saved via WhatsApp triage, a practical indicator that digital front-door tools can reduce unnecessary appointments and free up clinician time.
Those data points matter because the owner-inclusive model is operationally heavier than a traditional clinic setup. Bringing owners into treatment and recovery spaces requires workflow design, staff training and physical layouts that can handle visibility without compromising safety. The fact that Hello Vet is already measuring efficiency gains through triage suggests the model is being engineered for repeatability, not just brand differentiation.
What this funding signals for mid-market healthcare services
At EUR 17 million, this is a mid-market growth cheque aimed at building a multi-site platform. More importantly, it signals that venture investors are willing to fund service redesign—not just clinic roll-ups—in a fragmented healthcare-adjacent market.
Hello Vet is positioning itself as a response to two structural problems at once: consumer expectations for transparency and the sector’s staffing crisis. If the company can prove that owner-inclusive care improves outcomes while lowering friction for clinicians, it sets a new benchmark for what “modern veterinary” looks like in the UK.
For incumbents and consolidators, the message is clear: capital is now backing models that compete on trust, experience and staff sustainability, not only footprint and purchasing power.